Course Description

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SEO Training Course Level 3 Diploma £699

Are you a business owner?

 

Are you looking to start a new career with great pay and great career prospects?

 

Are you looking for an additional source of income that fits your schedule?

 

Or, would you like to learn how to gain more website visitors from Google’s organic search listings?

 

If you answered yes to any of the above, our Level 3 Diploma SEO Training Course can certainly take you where you want to be.

 

In our SEO training course we will show you exactly how we have taken a client’s website from 4,538 search visits to 20,895 search visits per month, despite tough algorithm changes that have made the SEO landscape more competitive in recent years. We will provide video proof of the search increases is included in the course to make the course to come life as to what is possible with SEO. Considering the clients average cost per click for PPC advertising is a £1 per click (and between £100 to £600 per sale), it is easy to see how this advanced SEO knowledge can lead to savings and profit.

 

Google earned $57 billion in 2013, the bulk of that revenue coming from paid advertising. When we consider that most people DO NOT click on paid ads and only pay attention to organic search listings, it becomes apparent that the organic search market is a bigger source of potential lead than Google’s paid ads.

 

Google’s business model would not survive without organic listings as the organic listings bring in the viewers, some of whom then view paid ads. By completing the Level 3 SEO Training Course you will learn how to identify exactly what Google likes to reward in its organic search results. Also how you can use this knowledge to your benefit. This knowledge will open up a number of new business and career opportunities in the field of online marketing and business development (see the ‘Career Choices tab’).

Search Engine Optimisation is key to the success of any business with an online presence. Understanding how to optimise a website in order to improve its search engine rankings is a powerful skill to have in your possession, as it helps drive new visitors to your website and ultimately, sales.

 

SEO is not some mystical skill that only a few masters can implement. Since the recent Google updates most SEO “masters” have been sitting around scratching their heads wondering, “what has happened, why won’t my old methods work anymore?” At the same time, we have been quietly growing our clients’ businesses. We have condensed the collective wisdom from our successes into one course, giving you proven, tested information for YOU to use in your own business.

 

Since the recent Google updates, SEO consultants have had to be very knowledgeable and transparent in how they operate. Demand for those skilled individuals in search engine optimisation is high, as is the earning potential. However businesses that employ the services of an SEO consultant or an in house SEO want to see that the person they are hiring is skilled, certified and able to produce a boost in rankings. Although there is no formal exam for SEO, a Level 3 Diploma will certainly help your career prospects.
This is where Online Marketing College can help. Our level 3 Search Engine Optimisation Diploma will give you the skills, tools and knowledge needed to start a career in search engine optimisation or use the skills in your own business.

 

Our SEO Training Course in Search Engine Optimisation not only provides great course content but also comes with a Level 3 Diploma, indicating advanced skills and knowledge to prospective employers. The Level 3 Diploma is awarded online when you complete and pass the course. If you would like a hard copy of your Level 3 Diploma for your portfolio, we can provide it to you on request.

 

Please click on the course contents tab for a full breakdown of the course contents

What Does Our SEO Training Course Cover?

 

During our online SEO training course, our search engine optimisation tutor will reveal the exact process for optimising a website and many tips and tricks to become a SEO whiz.

 

This SEO training course will include these modules:

 

Why SEO over other marketing methods

 

SEO Terminology

 

Live video case study showing a clients search traffic, increase from 4,538 to 20,895 organic visits per month

 

How search works

 

How Google started and where they are today

 

Keywords and Intent

 

Keyword Research – we will show you four different research platforms, to maximise your keyword research efforts. Keyword research can make the difference between producing poor SEO campaigns or fantastic SEO campaigns.

 

Trends For Research

 

Multi Engine Research

 

Competitor Keyword Research

 

You Tube Keyword Research

 

Why On Page SEO is Important

 

Title Tags – How to implement them correctly and increase traffic levels to existing websites

 

Meta Tags – How to write and implement the perfect meta description that will increase click through rates

 

Header Tags – Why header tags are important, how they can reduce your bounce rates, case studies showing good use of heading tags

 

ALT Tags – Why they are important and how they can increase traffic to your website

 

Great Body Copy – The content on a page is really important, it adds visual value, helps your SEO efforts and increases conversions.

 

Triple Your Website Visitors – We will show you a neat little way to increase the website visitors from new or existing content.

 

SEO Copywriting in 2014 – We will look specifically at SEO copywriting in 2014, this is a comprehensive guide to SEO copywriting.

 

Mark up schemes – In this module you will use our new SEO tool to create mark up schemes, this will give you an edge over most other websites as its a something that Google

 

Internal linking – We will show you how to interlink and how to leverage interlinking properly

 

External linking – The myths of external linking and how external linking should be implemented

 

Increasing Visitor Engagement

 

Silo’s and Site Structure – The overall structure of your site is paramount, so is the way its linked.

 

Status Codes – What codes are friendly and what codes need addressing and how to address them correctly.

 

Authorship – Although authorship is not recognised by Google anymore in search results, it is still important from a schema aspects and promotion point of view.

 

Website Security – Giving a website extra security can actually improve your search rankings, in this module we will show you and e

 

Choosing a Domain – Picking the right domain name is tricky, we will give you best practices and guidance on what is the right type of domain for different situations.

 

Webmaster Tools Intro

 

Webmaster Tools

 

Google Analytics

 

Software Intro

 

Setting Up Keyword Tracking

 

Safety Settings

 

Finding New Keywords

 

Keyword Efficiency

 

Keyword Difficulty Guidance

 

How To Uncover Not Provided Keywords

 

Monitoring Your Competitors Rankings

 

Universal Search Tracking

 

Wrong Page Notifications

 

See Your Rankings Internationally

 

SEO Event Tracking

 

Auditing Websites For On Page SEO Purposes

 

In Depth Site Stats

 

Creating a XML Sitemap

 

Managing Your Robot Text File

 

Optimising Landing Page Content

 

Setting up a Back Link Project

 

Analysing Your Back Link Quality

 

Link Penalty Overview

 

Connecting Analytics To Get Back Link Traffic Stats

 

Compare Link Profiles

 

Create a LA Project and Import Data

 

Finding New Link Opportunities

 

Creating a Link Outreach Campaign

 

Checking Your Links are Live

 

Schedule Your Predefined Tasks

 

Creating and Editing Word Spaces

 

Using Report Templates

 

Quick Report Delivery to Clients

 

Exporting Data

 

Automating Captures

 

Different Types of Back Links

 

Back links in 2014 what is working and what not to do.

 

How To Get Your Editorials Approved

 

Finding Traffic Partners Manually

 

Link Baiting in 2014

 

Indexing Links

 

Secret Twitter Links

 

Alerts Save Time

 

Delicious Content Partners

 

Reverse Engineering

 

Resource Pages

 

Local SEO

 

International SEO

 

Combating Black Hatters

 

Putting It All Together

 

Algorithmic Penalties

 

Manual Penalties

 

Identifying Harmful Links

 

Contacting Website Owners

 

Disavowing Links

 

Filing a Reconsideration Request

 

Negative SEO

After completing the Level 3 Diploma in Search Engine Optimisation you will have many different career choices here are just some of your options:

 

1. SEO Consultant

 

2. SEO Manager

 

3. Develop Your Own Business

 

4. Website Auditing Professional

 

5. Link Forensic Expert

 

6. Become a Lead Generation Business

 

7. Local Business SEO Expert

No prior learning is required to enrol on our SEO Training Course. As long as you are willing to learn and put the effort in to succeed then we believe anyone can complete the course with a pass mark.

Request a Call Back at a Time to suit you: Click Here Speak to course adviser today: 0800 879 9139