In our SEO training course we will show exactly how we have taken a clients website from 4,538 search visits to 20,895 search visits per month, through all the different algorithm updates that have fallen on the industry recently (Video proof included). Considering the average cost per click for paid advertising in this sector is £1 per click, you can see how lucrative this course and knowledge will be to you.
Google generated $57 billion in 2013, the main contributor was paid advertising, taking into considering a higher percentage DO NOT click on paid ads and choose organic search listings, it makes the organic search market just as big if not bigger than Google themselves.
Google’s business model would not survive without organic listings as its the key component that enables them able to run paid advertising. By enrolling our SEO training course you will understand and be able to implement a successful SEO project, building a business for yourself in which ever way you choose. Please see our career choices tab below for more information on your options.
Search Engine Optimisation is key to the success of any business with an online presence. Understanding how to optimise a website in order to improve its rankings within websites such as Google, Bing & Yahoo, and to ultimately increase the amount of visitors the site receives is a powerful skill to have in your possession.
SEO is not some mystical skill anymore that only a few masters can implement, since the recent Google updates most SEO’s have been sat around scratching there heads wondering what has happened, why won’t my old methods work anymore? whilst most SEO’s have been in this state of panic and desperation, we have been quitely growing clients businesses and understanding all the changes to Google’s algorithm. We are going to pass on 10 years of experience into one course, giving you current and valid information for YOU to use at your disposal.
Since the recent Google updates SEO consultants have to be very knowledgeable and transparent in how they operate. Demand for those skilled in search engine optimisation is high, as is the earning potential, but businesses that employ the services of an SEO consultant want to see that the person they are hiring is skilled and certified to some extent in SEO. Although there is no formal exam for SEO, a Level 3 Diploma will certainly help. This is where Online Marketing College can really help. Our level 3 Diploma Search Engine Optimisation will give you the skills, tools and knowledge needed to start a career in search engine optimisation or use the skills for your own personal uses.
Our SEO Training Course in Search Engine Optimisation not only provides great course content, but also comes with a Level 3 Diploma in Search Engine Optimisation. The Level 3 Diploma is awarded online when you complete and pass the course. If you would like a hard copy of your Level 3 Diploma for your portfolio that is also possible on request.
Please click on the course contents tab for a full breakdown of the course contents
What Does Our SEO Training Course Cover?
During our online SEO training course, our search engine optimisation tutor will reveal the exact process for optimising a website and many tips and tricks to become a SEO whiz.
This SEO training course will include these modules:
Why SEO over other marketing methods?
Live video case study showing a clients search traffic, increase from 4,538 to 20,895 organic visits per month
How search works
How Google started and where they are today
Keywords and Intent
Keyword Research – (4 different platforms, to maximise your keyword research efforts)
Why On Page SEO is Important
Title Tags – How to implement them correctly and increase traffic levels to existing websites
Meta Tags – How to write and implement the perfect meta description that will increase click through rates
Header Tags – Why header tags are important, how they can reduce your bounce rates, case studies showing good use of heading tags
ALT Tags – Why they are important and how they can increase traffic to your website
Great Body Copy
SEO Copywriting in 2014
Mark up schemes
Internal linking – We will show you how to interlink and how to leverage interlinking properly
External linking – The myths of external linking and how external linking show be implemented
How to get the most from an existing SEO or maximise a new websites rankings (This can increase website visitors by 900%)
Bounce Rates and to fix them and what it can mean
Silo’s and Site Structure
Choosing a Domain
Webmaster Tools Intro
Setting Up a Rank Tracking Project
Finding New Keywords
Keyword Difficulty Indicator
How To Uncover Not Provided Keywords
Monitoring Your Competitors Rankings
Universal Search Tracking
Wrong Page Notifications
See Your Rankings Internationally
SEO Event Tracking
Auditing Websites For On Page SEO Purposes
In Depth Site Stats
Creating a XML Sitemap
Managing Your Robot Text File
Optimising Landing Page Content
Setting up a Back Link Project
Analysing Your Back Link Quality
Link Penalty Overview
Connecting Analytics To Get Back Link Traffic Stats
Compare Link Profiles
Create a LA Project and Import Data
Finding New Link Opportunities
Creating a Link Outreach Campaign
Checking Your Links are Live
Schedule Your Predefined Tasks
Creating and Editing Word Spaces
Using Report Templates
Quick Report Delivery to Clients
Different Types of Back Links
Back links in 2014 what is working and what not to do.
How To Get Your Editorials Approved
Combating Black Hatters
Putting It All Together
Identifying Harmful Links
Contacting Website Owners
Filing a Reconsideration Request
After completing the Level 3 Diploma in Search Engine Optimisation you will have many different career choices here are just some of your options:
1. SEO Consultant
2. SEO Manager
2. Develop Your Own Business
3. Website Auditing Professional
4. Link Forensic Expert
5. Become a Lead Generation Business
6. Local Business SEO Expert
No prior learning is required to enrol on our SEO Training Course. As long as you are willing to learn, put the effort in to succeed then we believe anyone can complete the course with a pass mark.