Course Description

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SEO Training Course £699 Level 3 Diploma

OMC SEO Course Banner 3In our SEO training course we will show exactly how we have taken a clients website from 4,538 search visits to 20,895 search visits per month, through all the different algorithm updates that have fallen on the industry recently (Video proof included). Considering the average cost per click for paid advertising in this sector is £1 per click, you can see how lucrative this course and knowledge will be to you.

 

Google generated $57 billion in 2013, the main contributor was paid advertising, taking into considering a higher percentage DO NOT click on paid ads and choose organic search listings, it makes the organic search market just as big if not bigger than Google themselves.

 

Google’s business model would not survive without organic listings as its the key component that enables them able to run paid advertising. By enrolling our SEO training course you will understand and be able to implement a successful SEO project, building a business for yourself in which ever way you choose. Please see our career choices tab below for more information on your options.

 

 

Search Engine Optimisation is key to the success of any business with an online presence. Understanding how to optimise a website in order to improve its rankings within websites such as Google, Bing & Yahoo, and to ultimately increase the amount of visitors the site receives is a powerful skill to have in your possession.

 

SEO is not some mystical skill anymore that only a few masters can implement, since the recent Google updates most SEO’s have been sat around scratching there heads wondering what has happened, why won’t my old methods work anymore? whilst most SEO’s have been in this state of panic and desperation, we have been quitely growing clients businesses and understanding all the changes to Google’s algorithm. We are going to pass on 10 years of experience into one course, giving you current and valid information for YOU to use at your disposal.

 

Since the recent Google updates SEO consultants have to be very knowledgeable and transparent in how they operate. Demand for those skilled in search engine optimisation is high, as is the earning potential, but businesses that employ the services of an SEO consultant want to see that the person they are hiring is skilled and certified to some extent in SEO. Although there is no formal exam for SEO, a Level 3 Diploma will certainly help.  This is where Online Marketing College can really help. Our level 3 Diploma Search Engine Optimisation will give you the skills, tools and knowledge needed to start a career in search engine optimisation or use the skills for your own personal uses.

 

Our SEO Training Course in Search Engine Optimisation not only provides great course content, but also comes with a Level 3 Diploma in Search Engine Optimisation. The Level 3 Diploma is awarded online when you complete and pass the course. If you would like a hard copy of your Level 3 Diploma for your portfolio that is also possible on request.

 

Please click on the course contents tab for a full breakdown of the course contents

 

What Does Our SEO Training Course Cover?

 

During our online SEO training course, our search engine optimisation tutor will reveal the exact process for optimising a website and many tips and tricks to become a SEO whiz.

 

This SEO training course will include these modules:

 

Why SEO over other marketing methods?

 

Live video case study showing a clients search traffic, increase from 4,538 to 20,895 organic visits per month

 

How search works

 

How Google started and where they are today

 

Keywords and Intent

 

Keyword Research – (4 different platforms, to maximise your keyword research efforts)

 

Why On Page SEO is Important

 

Title Tags – How to implement them correctly and increase traffic levels to existing websites

 

Meta Tags – How to write and implement the perfect meta description that will increase click through rates

 

Header Tags – Why header tags are important, how they can reduce your bounce rates, case studies showing good use of heading tags

 

ALT Tags – Why they are important and how they can increase traffic to your website

 

Great Body Copy

 

SEO Copywriting in 2014

 

Mark up schemes

 

Internal linking – We will show you how to interlink and how to leverage interlinking properly

 

External linking – The myths of external linking and how external linking show be implemented

 

How to get the most from an existing SEO or maximise a new websites rankings (This can increase website visitors by 900%)

 

Bounce Rates and to fix them and what it can mean

 

Silo’s and Site Structure

 

Authorship

 

Choosing a Domain

 

Webmaster Tools Intro

 

Webmaster Tools

 

Google Analytics

 

Software Intro

 

Setting Up a Rank Tracking Project

 

Safety Settings

 

Finding New Keywords

 

Keyword Efficiency

 

Keyword Difficulty Indicator

 

How To Uncover Not Provided Keywords

 

Monitoring Your Competitors Rankings

 

Universal Search Tracking

 

Wrong Page Notifications

 

See Your Rankings Internationally

 

SEO Event Tracking

 

Auditing Websites For On Page SEO Purposes

 

In Depth Site Stats

 

Creating a XML Sitemap

 

Managing Your Robot Text File

 

Optimising Landing Page Content

 

Setting up a Back Link Project

 

Analysing Your Back Link Quality

 

Link Penalty Overview

 

Connecting Analytics To Get Back Link Traffic Stats

 

Compare Link Profiles

 

Create a LA Project and Import Data

 

Finding New Link Opportunities

 

Creating a Link Outreach Campaign

 

Checking Your Links are Live

 

Schedule Your Predefined Tasks

 

Creating and Editing Word Spaces

 

Using Report Templates

 

Quick Report Delivery to Clients

 

Exporting Data

 

Automating Captures

 

Different Types of Back Links

 

Back links in 2014 what is working and what not to do.

 

How To Get Your Editorials Approved

 

Indexing Links

 

Reverse Engineering

 

Resource Pages

 

Local SEO

 

International SEO

 

Combating Black Hatters

 

Putting It All Together

 

Algorithmic Penalties

 

Manual Penalties

 

Identifying Harmful Links

 

Contacting Website Owners

 

Disavowing Links

 

Filing a Reconsideration Request

 

Negative SEO

After completing the Level 3 Diploma in Search Engine Optimisation you will have many different career choices here are just some of your options:

 

1. SEO Consultant

 

2. SEO Manager

 

2. Develop Your Own Business

 

3. Website Auditing Professional

 

4. Link Forensic Expert

 

5. Become a Lead Generation Business

 

6. Local Business SEO Expert

No prior learning is required to enrol on our SEO Training Course. As long as you are willing to learn, put the effort in to succeed then we believe anyone can complete the course with a pass mark.

Request a Call Back at a Time to suit you: Click Here Speak to course adviser today: 0800 879 9139