Effective search engine optimisation is key for any website that wants to achieve that all important first page position on a search engine. However thanks to search engines such as Google and Bing making changes to their algorithms the SEO tactics used today are very different to those used only a few years ago and the demand for qualified SEO consultants is high.
Online Marketing College’s BTEC in SEO Marketing is the perfect option for anyone wanting to gain a recognised qualification in this essential area of Internet Marketing.
Search Engine Optimisation is key to the success of any business with an online presence. Understanding how to optimise a website in order to improve its rankings within websites such as Google, Bing & Yahoo, and to ultimately increase the amount of visitors the site receives is a powerful skill to have in your possession.
Modern day search engine optimisation is very different to the seo of old. Back in the late 1990’s when the Internet was starting to become popular seo consultants would use tactics such as keyword stuffing and white text, among others, as a way to push a website up to the first page of a search engine.
While this worked for a while search engines, Google in particular, decided that these types of tactics were underhand and preventing honest websites from attaining their rightful place within the rankings. This practice became known as Black Hat SEO.
Google have since then worked hard to push sites using Black Hat SEO to the bottom of their rankings, or even removing them from their index all together, by making regular changes and improvements to their algorithm. In order to gain a good ranking now the search engine optimisation used on a site must be much more transparent – White Hat SEO – and ethical.
Gone are the sites optimised with excessive keywords or unethical links. Now Google believes that the emphasis should be on excellent quality content, be that in written form or by some other media, such as video, and the use of ethical linking. The use of keywords is still important but they need to be used naturally within in web page.
These new rules mean that SEO consultants have to be very clever and knowledgeable in how they operate. Demand for those skilled in search engine optimisation is high, as is the earning potential, but businesses that employ the services of an SEO consultant want to see that the person they are hiring is fully qualified in their chosen field.
This is where Online Marketing College can help. Our fully certified BTEC course in SEO Marketing will give you the skills and knowledge needed to start a career in search engine optimisation.
The course is available in a variety of learning options including distance learning (perfect for anyone who is in full time employment or cannot attend sessions in one of our study centres) or blended learning, where study is split between distance learning and intensive study sessions at one of our four centres.
Whatever option you choose you can be safe in the knowledge that you will be taught by tutors who are experts within search engine optimisation and have years of industry experience behind them. If you would like to find out more about Online Marketing College’s BTEC in SEO Marketing please either fill in the contact form to the side of this page or alternatively give us a call on 0800 879 9139.
What Does Our SEO Training Course Cover?
During our training course, our search engine optimisation experts will reveal the exact process for optimising a website for your chosen keywords, and then show you how to propel that website up the rankings and onto page 1 of the major search engines.
The SEO training course will include on-page optimisation techniques, such as:
ü Keyword research
ü Domain name selection
ü Title tags
ü Header tags
ü Images & ALT tags
ü Internal linking
ü Website usability
The Online Marketing College’s SEO training course will also cover off-page optimisation, in particular, how to create backlinks (the #1 factor in increasing a website’s ranking) via techniques such as…
Plus many more methods besides!
To book your place on our SEO training course and discover how to catapult any website to the top of the search engines, then give us a call on 0800 879 9139 , or get in touch via the contact page.