The popular social networks such as Facebook, Twitter and Pinterest has grown to become part of our daily lives and also an incredibly important medium for leads and visitors. To take advantage of this rather new marketing medium, you need to get serious about your social media marketing efforts and develop a proper strategy. Planning
Marketing and Earning Revenue Through the Google Chrome App Store
Google Chrome is now the most popular web browser. In November 2012, Its popularity surpassed Microsoft Internet Explorer as the most popular browser. Part of Chrome’s success is due to the Google Chrome store, a web site which serves several types of browser applications to users. Chrome apps have become another method for internet marketing and branding as well as an additional way to earn money online. Chrome users search for apps in various categories. Applications that link to websites are the most popular type of app on the Chrome store.
Apps that Link To Your Website And Bring You Traffic
Apps come in three different classes: browser applications, themes, and extensions, but for internet marketing and traffic from Google Chrome users, a simple application will link to your website through an icon that measures 128 square pixels. Your application’s icon is displayed along with other icons whenever a Chrome user opens a new tab. When the app is clicked, your website simply loads in the browser. This type of application is available through a regular web hosting account where the website normally resides. These types of applications display everything about a website including a description with up to sixteen thousand characters, screenshots, and YouTube videos.
Branding your company through Google Chrome Themes
Another popular type of extension is the Google theme. Themes are special skins for the web browser. Users can download thousands of themes and easily install them on their browsers. Logos, website addresses, and other design elements can be added to themes, so if an advertiser can encourage a consumer to add their theme to Chrome, they will have improved their website’s strategy for repeat traffic. Since apps and themes are automatically updated, advertisers can add specials and deals to the theme.
Bloggers Can Also Benefit From Chrome Apps
Since popular blogging platforms like WordPress and Tumbler distribute their information through RSS feeds, Chrome apps may contain links to RSS feeds that automatically download new blog posts to the web browser. Since RSS feeds are live listings of blog posts with links to their full articles, bloggers can push new posts through Chrome.
To help other users decide whether to download a specific application, apps are rated by users with a simple five star system. Users select the number of stars and write comments for others to read. This system assures that users are getting an enjoyable experience after they download the application. Ratings make it necessary to test the application fully before deploying in the app store. The Chrome app developer dashboard allows the developer to specify members to test the application before it goes live.
Planning An Application
Planning includes the category, description, screenshots and banners. Since the Google Chrome Store offers over 75 categories, one must be selected as the main category. App developers can suggest additional categories. Google may create a new category suggested by a developer if a majority of other developers suggest the same category. Website owners with ecommerce websites can also list their apps under the “Shopping” category. An additional category for adult websites can be selected, but will be listed as “Mature” on the app page.
Apps will also be set up with various banners. One banner is mandatory and displays when the app appears in search results in the App Store. The banner measures 440 pixels wide by 280 pixels high. For additional exposure, a second banner can be uploaded. It measures 920 pixels wide by 680 pixels high. Finally, when apps are featured on the top of the app store, a larger banner displays which measures 1400 pixels wide by 580 pixels high.
Deciding on the Best Main Category for the App
Since apps are classified under only one category, the choice can sometimes be difficult. I suggest any ecommerce websites use the Shopping category if their websites only sell products. For other information including company information or user interaction like forums or message boards, I suggest a different category.
Planning Screenshots For The Website App
Screenshots for websites can be added. I suggest adding as many screenshots as Google will allow since they show web pages of the website. This is a great strategy to show the entire website through the app. For websites that have over 25 web pages, the best suggestions for screenshots are the following:
member sign up pages
interaction pages like message boards
social media including Facebook
Adding Related YouTube videos
If you have related videos, it is optional, but important to add them. Views to YouTube videos in the app store are also incremented. Including videos will improve user ratings. I suggest adding between two to five videos. I have also read that the Chrome store may add videos from other networks including Facebook, Vimeo, and Blip.TV in the future.
Marketing Individual Products and Earning Ecommerce Revenue Through Your App
Products can also be promoted and sold through the app. The Chrome store offers opportunities to make money through the app with a paid option. This opens the door for enhanced ecommerce sales. Google has posted specific rules for paid apps which pose some limitations in the app’s presentation. Paid memberships may also be sold through the app.
Regional Availability for the App
Apps can also be targeted by region or country. The default is “All Regions”, but apps can also be offered to specific countries. Developers simply check off the countries where their app will be available.
Targeting by Browser Language
Developers can also target apps by the languages. Only one language may be selected. Apps that support more than one language must be internationalized.
Additional Traffic Strategies
Apps can also link to other web pages on the website including specific items and support with FAQs.
Learning More About Branding and Marketing Through Chrome Apps
Website owners may learn more about marketing their businesses through Chrome apps by visiting
https://developers.google.com/chrome/web-store/docs/ and watching the introduction video
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