Marketing and Earning Revenue Through the Google Chrome App Store

Google Chrome is now the most popular web browser. In November 2012, Its popularity surpassed Microsoft Internet Explorer as the most popular browser. Part of Chrome’s success is due to the Google Chrome store, a web site which serves several types of browser applications to users. Chrome apps have become another method for internet marketing and branding as well as an additional way to earn money online. Chrome users search for apps in various categories. Applications that link to websites are the most popular type of app on the Chrome store.

Apps that Link To Your Website And Bring You Traffic

Apps come in three different classes: browser applications, themes, and extensions, but for internet marketing and traffic from Google Chrome users, a simple application will link to your website through an icon that measures 128 square pixels. Your application’s icon is displayed along with other icons whenever a Chrome user opens a new tab. When the app is clicked, your website simply loads in the browser. This type of application is available through a regular web hosting account where the website normally resides. These types of applications display everything about a website including a description with up to sixteen thousand characters, screenshots, and YouTube videos.

Branding your company through Google Chrome Themes

Another popular type of extension is the Google theme. Themes are special skins for the web browser. Users can download thousands of themes and easily install them on their browsers. Logos, website addresses, and other design elements can be added to themes, so if an advertiser can encourage a consumer to add their theme to Chrome, they will have improved their website’s strategy for repeat traffic. Since apps and themes are automatically updated, advertisers can add specials and deals to the theme.

Bloggers Can Also Benefit From Chrome Apps

Since popular blogging platforms like WordPress and Tumbler distribute their information through RSS feeds, Chrome apps may contain links to RSS feeds that automatically download new blog posts to the web browser. Since RSS feeds are live listings of blog posts with links to their full articles, bloggers can push new posts through Chrome.

Application Ratings

To help other users decide whether to download a specific application, apps are rated by users with a simple five star system. Users select the number of stars and write comments for others to read. This system assures that users are getting an enjoyable experience after they download the application. Ratings make it necessary to test the application fully before deploying in the app store. The Chrome app developer dashboard allows the developer to specify members to test the application before it goes live.

Planning An Application

Planning includes the category, description, screenshots and banners. Since the Google Chrome Store offers over 75 categories, one must be selected as the main category. App developers can suggest additional categories. Google may create a new category suggested by a developer if a majority of other developers suggest the same category. Website owners with ecommerce websites can also list their apps under the “Shopping” category. An additional category for adult websites can be selected, but will be listed as “Mature” on the app page.

Banners

Apps will also be set up with various banners. One banner is mandatory and displays when the app appears in search results in the App Store. The banner measures 440 pixels wide by 280 pixels high. For additional exposure, a second banner can be uploaded. It measures 920 pixels wide by 680 pixels high. Finally, when apps are featured on the top of the app store, a larger banner displays which measures 1400 pixels wide by 580 pixels high.

Deciding on the Best Main Category for the App

Since apps are classified under only one category, the choice can sometimes be difficult. I suggest any ecommerce websites use the Shopping category if their websites only sell products. For other information including company information or user interaction like forums or message boards, I suggest a different category.

Planning Screenshots For The Website App

Screenshots for websites can be added. I suggest adding as many screenshots as Google will allow since they show web pages of the website. This is a great strategy to show the entire website through the app. For websites that have over 25 web pages, the best suggestions for screenshots are the following:

 home page
 purchase page
 product details
 contact page
 member sign up pages
 photo gallery
 interaction pages like message boards
 blog listings
 social media including Facebook

Adding Related YouTube videos

If you have related videos, it is optional, but important to add them. Views to YouTube videos in the app store are also incremented. Including videos will improve user ratings. I suggest adding between two to five videos. I have also read that the Chrome store may add videos from other networks including Facebook, Vimeo, and Blip.TV in the future.

Marketing Individual Products and Earning Ecommerce Revenue Through Your App

Products can also be promoted and sold through the app. The Chrome store offers opportunities to make money through the app with a paid option. This opens the door for enhanced ecommerce sales. Google has posted specific rules for paid apps which pose some limitations in the app’s presentation. Paid memberships may also be sold through the app.

Regional Availability for the App

Apps can also be targeted by region or country. The default is “All Regions”, but apps can also be offered to specific countries. Developers simply check off the countries where their app will be available.

Targeting by Browser Language

Developers can also target apps by the languages. Only one language may be selected. Apps that support more than one language must be internationalized.

Additional Traffic Strategies

Apps can also link to other web pages on the website including specific items and support with FAQs.

Learning More About Branding and Marketing Through Chrome Apps

Website owners may learn more about marketing their businesses through Chrome apps by visiting

https://developers.google.com/chrome/web-store/docs/ and watching the introduction video

14 Responses to Marketing and Earning Revenue Through the Google Chrome App Store

  1. Rob June 7, 2013 at 3:00 PM #

    I didn’t know this existed… i am going to check it out asap!

  2. Gangesh June 7, 2013 at 3:45 PM #

    Great Information, really helpful and informative.
    Thanks!

  3. Kelly June 7, 2013 at 4:28 PM #

    Great information..Thanks!

  4. Jody Morgan June 7, 2013 at 5:07 PM #

    I am an apple gal, but shared this with a friend.

  5. Don Purdum June 7, 2013 at 5:21 PM #

    Very interesting. I’ve been using Chrome for a year now and was not aware of this. Do you have more information on how to find them and set them up?

  6. Kieran Heaney June 7, 2013 at 6:15 PM #

    I’m one of those statistics….. I was always a Firefox user until very recent. I made the jump to chrome because of alot of the above mentioned points. Though there is a few in this post that i didn’t know about. Thanks for sharing.

  7. Mark Nelson June 7, 2013 at 7:23 PM #

    I have a Mac and find myself using Firefox or Chrome. Don’t get on Safari very much. They all have their strengths and weaknesses

  8. Veronica June 7, 2013 at 9:51 PM #

    Great information thanks!

  9. Tina June 7, 2013 at 10:36 PM #

    How much does the app cost to develop?

    • Online Marketing College June 11, 2013 at 11:55 AM #

      Hi Tina

      It is completely free to create the app, just follow the instructions above and you should have it up in no time!!!!

      Regards

      OMC

  10. Meli June 8, 2013 at 12:05 AM #

    That is a lot of information and certainly helpful. Glad I’m using google chrome!

  11. Dov Shapira June 8, 2013 at 12:10 AM #

    This is great information. Thank you very much

  12. Bree June 8, 2013 at 1:35 AM #

    Great Article- thank you for sharing

  13. Yvonne Brown June 8, 2013 at 2:11 AM #

    This is thought provoking information. Thank you for sharing!

    Yvonne Brown

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