SSL Certificates – Gain a little SEO Benefit

Main Benefits of Implementing HTTPS Today

Just recently Google announced that websites using secure http protocol or HTTPS will obtain higher rankings in their search engine. This resulted in lots of talk around the SEO community about what are the real benefits of installing an SSL certificate and how they can be amplified.

What’s is HTTPS?

For the non-techy webmasters, HTTPS hardly makes sense and even sounds complicated. The truth is that HTTPS, which stands for Hypertext Transfer Protocol Secure is the secure version of the traditional http protocol browsers use to communicate with web servers.

The security come with the use of secure socket layers or commonly known as SSL. These are used to encrypt the data being transferred between the browser and the web server. The HTTPS protocol is used to protect sensitive user data such as personal information and credit card numbers.

To secure your website, you need to install SSL digital certificate on your web server. These certificates come in various types depending on your particular needs – for example if you have just one website, you can order the single domain license, but if for example you use multiple subdomains, you should consider buying wildcard license.

What are the benefits of implementing HTTPS?

From the exact definition of SSL and HTTPS it’s pretty obvious that the major benefit from securing your website’s connection is that you do not risk your client’s data to fall into the wrong hands. It is also a major sign of trust among visitors that your website is exactly what it claims to be. This doesn’t necessarily refer to ecommerce websites only, even blogs can take advantage of the SSL certificates. For example, if you provide let’s say legal advice, having SSL certificate installed tells your visitors that your website is genuine and all the information is written by you.

Another major benefit of using HTTPS is data integrity. The SSL protocol used for HTTP encryption uses message digests and appends these to the encrypted data when sending packages throughout the network. When the data package arrives at the destination the SSL protocol is used to recalculate the data digest and compares it to the one appended to the message. If both values doesn’t match the data is corrupted and will not processed further. This feature is very useful, especially for online transactions where data integrity and security are essential.

Why implement a SSL certificate?

With prices as low as $9 per year, an SSL certificate can contribute greatly to the security of your website, as well as help build trust among visitors. With Google announcing that use of HTTPs is one of the factors they use to determine website’s rankings, you have yet another reason to install an SSL certificate on your web server.

Some companies even offer free SSL certificates, which are suitable for every non-ecommerce website, such as blogs, corporate information websites, private websites and small business websites. The two most notable providers of free SSL certificates are GACert.org and StartSSL.com.

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